Arbetsbeskrivning

Role: Senior Management Consultant – Cultural Tourism Analysis

Seniority Level: Senior

Location: Malmö, Sweden

Remote: No (100% onsite)

Application Deadline: May 29, 2025

Extension Option: 6 months possible

Objectives

• Deliver an in-depth understanding of the societal, cultural, and economic factors shaping cultural tourism now and in the future.
• Provide actionable insights to inform the creation of a new cultural tourism strategy.
• Create a clear and visually compelling report summarizing findings and scenarios.

Deliverables

• Trend and environmental analysis, including national and international perspectives.
• Scenarios for cultural tourism development up to 2035.
• Identification of key synergies, trends, and target audiences ("tribes")
• Analysis covering all three dimensions of sustainability: social, economic, and environmental.
• Desk research, stakeholder interviews, ongoing alignment
• Final report and executive summary (PowerPoint)

Key Tasks

• Desk research on cultural tourism trends and global developments.
• Interview key stakeholders: municipalities, cultural/creative actors, Region Skåne, etc.
• Analyze and synthesize findings into strategic insights.
• Develop future-oriented scenarios for cultural tourism in Skåne.
• Deliver written report and PowerPoint presentation.

Must-Have Skills

• Proven experience in strategic trend and environmental analysis.
• Expertise in scenario planning and qualitative/quantitative research.
• Ability to conduct stakeholder interviews and produce clear, structured reports.
• Fluent in Swedish (spoken and written).

Nice-to-Have Skills

• Experience working with public sector clients.
• Comfortable working in agile environments.
• Strong writing and formatting skills for report design.
• Knowledge of cultural tourism and/or creative and cultural industries.
• Familiarity with the Skåne region.