Arbetsbeskrivning

About the job

Key Responsibilities:

1. Channel Resource Execution

• Localize and execute channel resources (budgets/policies/POSM) obtained by KAMs, ensuring ROI accountability
• Develop and evaluate co-marketing plans for distributors/agents

2. Promotions & Event Leadership

• Lead end-to-end execution of annual promotions (including KA in-store activities) across DACH & Nordics
• Fully own regional exhibitions (e.g., IFA, Nordic Meet) from planning to post-event analysis

3. Marketing Content & POSM Development

• Create locally adapted marketing content (digital assets/retail materials) for channel activation
• Source, select, and produce non-exhibition POSM (promotional items/digital toolkits)

4. Market Intelligence & Strategy

• Conduct competitive analysis on channel strategies (e.g., MediaMarkt vs. Elgiganten)
• Provide data-driven recommendations for product go-to-market optimization

Qualifications:

1. Education: Bachelor’s+ in Marketing/International Business (overseas experience preferred)

2. Languages: Fluent English (working language)

3. Experience:

• 5+ years in European trade/channel marketing (B2B2C focus)
• Consumer electronics/digital/smart home industry background
• Strategic mindset: Ability to align channel tactics with global brand expansion goals