Arbetsbeskrivning

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

As Head of Brand Activation, you will play a pivotal role in shaping our overarching marketing strategy and translating it into impactful, consumer-centric experiences across global and local markets. As part of the Marketing Leadership Team, you will lead the planning and execution of brand campaigns, events, sponsorships, and consumer-facing activations—ensuring every initiative is consistent, culturally relevant, and commercially effective.

You will act as a strategic bridge between global vision and local execution, fostering strong cross-functional collaboration and championing innovative consumer engagement.

You will be working in a dynamic and global organization, where team work and passion are key factors for our success. The position is based at Peak Performance HQ in Stockholm, where you will be part of our Marketing t team and report to VP Marketing.

Key Responsibilities

• Co-develop seasonal strategies and activation concepts aligned with brand, commercial calendar, and company goals.
• Own the global sponsorship and events strategy, driving community activation with creativity and innovation.
• Support and guide local Brand Activation Managers (BAMs) in ideation, planning, and execution across all consumer touchpoints.
• Ensure strong collaboration between global and local teams for consistent and locally relevant campaign execution.
• Monitor market performance, measure impact, and drive capability building.
• Evaluate and optimize sponsorships to align with brand values and business priorities.
• Provide strategic guidance and toolkits rooted in consumer insights and cultural relevance.
• Manage activation budgets across markets, ensuring efficient resource allocation.
• Balance brand storytelling with commercial objectives, collaborating closely with sales, retail, and digital teams.
• Drive support and activation for key accounts in local markets, innovating new ways to engage consumers both IRL and digitally.
• Lead implementation of the global toolbox (Retail & B2B) and ensure flawless execution of selected campaigns and events.

Your Profile

• Deep understanding of regional consumer and customer needs.
• Strong communication, leadership, and collaboration skills.
• Strategic and structured thinker with excellent problem-solving abilities.
• Proven ability to build and manage global processes in a matrixed, multinational environment.
• Extensive experience in brand activation, event management, and integrated marketing across multiple markets and channels.
• Track record of leading diverse, high-performing teams and executing large-scale brand campaigns.
• Expertise in budget management and stakeholder collaboration.
• Passion for consumer insights, cultural relevance, and commercial impact.
• Ability to drive innovation and operational excellence in fast-paced environments.

What we offer:

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

To live our brand, we also offer:

• Workout classes and yoga classes in our Training Box at HQ
• Sports Hour – 1 hour training on Fridays (activity of your own choice)
• Mountain house & Apartment in Åre. Available for rent and team activities.
• Health care allowance – 3000 SEK per year
• Pension advisory via Linder & Partners
• Skandia Health Insurance

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit!