Arbetsbeskrivning

About the Role

We are looking for a results-driven CRM & Marketing Automation Specialist to lead our marketing technology initiatives and drive personalized, data-driven customer engagement. In this role, you will manage end-to-end CRM strategies, optimize marketing automation platforms, and deliver scalable, omni-channel campaigns to accelerate customer acquisition, retention, and revenue growth.

You will work cross-functionally with product, sales, and data teams to implement seamless customer journeys, enrich lifecycle marketing, and generate actionable insights using enterprise MarTech platforms like Marketo, Eloqua, and Salesforce.

Key Responsibilities

• Design and implement customer journeys across multiple channels (email, SMS, web) using platforms like Marketo, Eloqua, and Salesforce Marketing Cloud.
• Lead CRM integration with Marketing Automation Platforms (MAPs) ensuring seamless data flows across systems.
• Set up nurture campaigns, lead scoring models, and lifecycle marketing programs to drive engagement and conversion.
• Oversee MarTech stack architecture and rollout strategies to support global campaign operations.
• Drive email production efficiency through automation, template libraries, and integration with tools like Git and Excel.
• Collaborate with cross-functional stakeholders across product, data, and design teams to define KPIs and reporting dashboards.
• Conduct A/B and multivariate testing, performance analysis, and campaign optimization.
• Build workflows and utilities using APIs for content personalization and template management.

Required Qualifications

• 8+ years of experience in CRM and Marketing Automation across B2B and B2C segments.
• Proven hands-on expertise with Marketo, Oracle Eloqua, and Salesforce Marketing Cloud.
• Strong experience in CRM systems like Salesforce and Microsoft Dynamics 365.
• Solid understanding of customer segmentation, personalization, and data governance principles.
• Experience working in Agile environments with cross-functional teams.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and stakeholder management abilities.

Preferred Certifications

• Marketo Certified Expert
• Oracle Eloqua Implementation Consultant
• Salesforce Marketing Cloud Email Specialist