Arbetsbeskrivning

Marketing Communications Specialist

📍 Location: Västerås

📅 Start Date: 2025-06-09

📅 End Date: 2026-05-31

🕒 Workload: 100%

Assignment Overview

We are looking for a proactive and skilled Marketing Communications Specialist to join our client's team in Västerås. This is a dynamic role suited for someone with several years of experience in digital marketing, content creation, and project management. You’ll support marketing efforts through effective planning, execution, and follow-up of digital campaigns, product launches, events, and trade show participation.

Key Responsibilities

Project Management & Execution

• Plan, execute, and follow up on digital campaigns, newsletters, webinars, and invitations using Salesforce.
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• Adapt and localize global marketing campaigns for the local market.
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• Organize and coordinate events, customer meetings, trade shows, and product launches.
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• Support seminars and presentations in collaboration with sales and product teams.

Digital Marketing & Web Management

• Take ownership of web strategy and operations, including content updates and optimization.
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• Drive performance through SEO/SEM, Google Analytics, and campaign data analysis.
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• Manage and optimize the use of marketing automation tools (e.g., Salesforce).

Content Creation & Collaboration

• Work closely with communicators, sales teams, product managers, agencies, and external partners.
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• Develop high-quality marketing content and visuals with tools like Photoshop.
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• Ensure brand consistency and messaging across all channels.

Required Skills & Experience

• 2–4 years of experience in marketing communications, preferably in a B2B or industrial setting.
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• Strong project management and organizational skills.
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• Solid understanding of SEO/SEM, Google Analytics, and digital performance metrics.
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• Proficiency in Salesforce or similar CRM/marketing automation platforms.
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• Hands-on experience with Photoshop and web content management.
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• Ability to work independently and drive initiatives forward.
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• Fluent in Swedish (for content creation) and English (corporate language).

This is a great opportunity for a motivated marketing professional to contribute to impactful campaigns and strengthen brand presence in a global organization